As Finance Director, Sam leads the finance team with a clear focus on strengthening the financial foundations of the business. Since stepping into the role in early 2025, she has driven improvements in financial controls and processes, laying the groundwork for sustainable growth and long-term success.
Sam Said, “With Boughey’s unique position in the market and a team brimming with pride and ambition, this is a truly exciting chapter in our 61-year journey. I’m thrilled to be part of shaping what’s next.” Sam is passionate about developing a high-performing team, united by a shared commitment to excellence.
Having spent two and a half years within the wider Group before moving to Boughey, Sam is now focused on strengthening alignment between Boughey and its parent company, creating synergies that will support innovation and scale
