New sponsorship partnership strengthens link with Crewe Alexandra FC

Managing Director Angela Carus and Alex Hall, Finance Director, pictured with Crewe Alexandra Chairman Charles Grant (centre)

The company has signed a significant new sponsorship agreement with Crewe Alexandra FC for the 2022/23 season which includes the naming rights for the main stand at Mornflake Stadium.

Although the company has been a long-term term supporter of the club, the new partnership marks a significant growth in our support for the Railwaymen. As well as adding our name to the main stand, the sponsorship package includes support for the Crewe Alexandra in the Community coaching team and branding of club mascot ‘Gresty’.

Upon announcing the new partnership, Angela Carus, Managing Director said: “We are immensely proud to have strengthened our partnership with the club and look forward to adding our company branding to the famous main stand.

“Both the club and our business operate within the heart of the local community, and we are now literally neighbours since our Crewe warehouse opened a couple of years ago.

“We would also like to wish Alex Morris and his players lots of success for the 2022/23 season and we’re all looking forward to following the team’s progress in what looks to be an exciting new era for the club.”

The Boughey Stand will be rebranded ahead of the club’s game with Harrogate on Saturday, and Head of Commercial at Crewe Alexandra James Beckett added: “We’re delighted that Boughey have become one of our main partners.

“Their commitment to the local community and to the Football Club is really appreciated and we are looking forward to some exciting activations for the partnership over the next 12 months.”