The company is pleased to announce the renewal of its sponsorship with Crewe Alexandra for the third-consecutive season. We will continue to hold the naming rights for Crewe’s prestigious main stand at the Mornflake Stadium with a capacity of 6,800.
To celebrate the renewal of the partnership, more than 200 schoolchildren from 10 schools in the local Crewe area have been working inside The Boughey Stand on an exciting art project to give it a fresh look for the new season. A series of murals have been created by the children as the Northern Mural Co gave instructions and guidance as they sprayed the walls under The Boughey Stand. The artists completed the designs with vibrant characters like club mascot Gresty the Lion.
The initiative, funded by the company and led by Crewe Alexandra in the Community, was a great success with eight new murals ready for the first game in August. The new-look concourse has added a much-needed splash of colour and will enrich the experience for supporters.
Ray Walker, the Crewe Alexandra in the Community Manager, commented on the initiative, saying, “It was great to see smiles on the faces of the children as they got stuck into the spray painting. They can feel proud of the job they have done.
“They grew in confidence under the guidance of the artists from Northern Mural Co and I’m sure Alex supporters will agree it has transformed the concourse under The Boughey Stand.”
Excited to see the new artwork, four of our Directors visited the stadium to view the murals. Speaking about the project, our Managing Director, Angela Carus, said, “The club’s community team have done a fantastic job with the murals.
“We have worked with Crewe to improve the Boughey stand over the past three years and by adding the art, it really brings together the stand and I hope the fans love them as much as we do.
“The club had a momentous season on the pitch last year so we hope Lee Bell and the team can go one step further this year. We’re wishing them all the best of luck for the new campaign.”
Accompanying the visitors around The Boughey Stand was Crewe Alex Chairman, Charles Grant, who commented on the new artwork, saying, “Boughey are valued supporters of our Football Club, and it was fantastic to see the artwork that was produced by this project.
“Hopefully, this visit will inspire some of the youngsters to become fans of the future. I’m sure their murals will make a great impression on existing supporters when the action starts again.”
